Former Washington Post reporter Ceci Connolly, now leading ACHP, says associations need to tell their stories—and journalists can help Ceci Connolly Who's afraid of the big, bad media? CEOs of smaller associations shouldn't be: Establishing positive relationships with journalists can result in invaluable free exposure for your members, your industry and your point of view on policy issues. Establishing trust also can come in handy when bad news breaks. Leaders constrained by limited budgets for communications and advocacy might make no better investment than in a cup of coffee with a reporter. Few understand that better than Ceci Connolly, CEO of the Washington,… Read More